HVWTA has been allocated $50,000 in matched funding for its $100,000 project which will aim potential Chinese visitors via a significant marketing campaign for increasing visitation and spending in the Hunter Valley by using innovative augmented reality technology.
The grant is a component of the federal $50 million Export and Regional Wine Support Package for growing the Australian wine sector and attracting more international tourists to the wine regions.
The association will work with an agency partner for setting up and implementing an important marketing campaign using the latest digital technology highlighting the best of Hunter Valley wine country and the tourism diversity of the surrounding local government areas.
HVWTA general manager Jo Thomas said, “The Hunter Valley Wine sector contributes $502million to the Hunter Valley economy and supports 2800 jobs.”
She added, “It is imperative to the growth of the wine and tourism industry that we continue to implement marketing campaigns to encourage visitors to our region. This campaign will include cutting-edge augmented technology on a website that brings the unique experiences of the Hunter to life via a first-person experience – for example, standing through a cellar door being guided through a tasting or stepping into a hot air balloon while the pilot greets you.”
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