Endorsing innovative products related to the seniors is playing an important role in attracting majority of tourists from the 65+ age group, who have more time as well as money, to Greece, discovered in a recent study released by SETE Intelligence (IΝSETE) – the Greek Tourism Confederation’s (SETE) research body – in collaboration with tourism marketing consultants IPK International.
As per IΝSETE findings, in 2016 seniors accounted for almost 6.1 percent of all tours to Greece, comprising cruises at 1.7 million, 16.5 million overnight stays (or 8.5 percent of the total) and nearly 2 billion euros in tourism-related revenues.
“The market for senior travelers is substantial and wealthy and given the demographic trends, it is also very dynamic on a global level,” said IΝSETE research director Aris Ikkos.
“Adapting the Greek tourist product to their needs and demands will allow us to tap into the natural and cultural wealth of our country, while at the same time extend the season and increase revenues,” he said.
Previous vacationers related to the European markets accounted for almost 93 percent of visits, 93 percent of overnight stays and 76 percent in terms of spending, as non-European over-65s estimated for 7 percent of visits, 7 percent of overnight stays and 24 percent of revenues.
In 2016, Greece was the 7th most well-liked destination in European markets and positioned 10th among non-European markets.
The UK was estimated with 404,000, or 25 percent of travel, 27 percent in terms of overnight stays and 28 percent of spending; Germany at 336,000, and France at 238,000 were Greece’s leading source markets in Europe in 2016.
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