Product of the Thompson Okanagan Tourism Association, the Biosphere Certification Adhesion Program will be started in Kelowna first, followed by Kamloops and then across the region.
Following TOTA’s “Drive for Sustainability” plan, the idea unites together community stakeholders to work together and commit in terms of long-term stewardship of local tourism, offering visitors an “authentic, remarkable experience.”
“The visitor economy is vital to economic development in our region but with that comes recognition of the need for responsible tourism development,” said Lisanne Ballantyne, president and CEO of Tourism Kelowna.
Myra Canyon Ranch and Adventure Park were the first Tourism Kelowna stakeholders all geared up to quickly sign on to the initiative.
“It gives us a great opportunity to be a part of something that is so important to the future direction of our industry and has the potential to further connect our region,” said Kathrin Von Andrian, owner/operator of Myra Canyon Ranch.
TOTA recognized this urgency five years back to both expand the tourism business window from what was conventionally 45 days in the summer to 200 days across spring, summer and fall.