The tourism and arts sectors are strongly entwined, and together their synergies provide a promise of growing the gross domestic product for the country. All it needs is that government and the private sector to carry on strengthening their partnership to make use of these economic activities.
In the previous four years, the tourism sector has grown by an average of 3.5 percent. As per the recent data from the Zambia Central Statistical Office (CSO), the travel and tourism sector at present contributes 5.6 percent to national GDP.
Government, through the Seventh National Development Plan (7NDP), has recognized tourism industry as one of the main concerns because of its numerous backward and forward linkages to other financial sectors. Expenditure in terms of tourism cuts across the full spectrum of the economy via multiplier effects. Therefore, the state has been keeping no stones unturned to attract more private stakeholders to complement its efforts in developing the industry by bring into line their investments with the vision and sector growth targets it has set.
This was predominantly obvious recently when the Zambia Tourism Agency organized the Zambia Travel Expo (ZATEX) to attract stakeholders in promoting tourism.
Zambia is gifted with many talents in terms of arts; from inspired crafts, magnificent paintings, fantastic graffiti arts, exquisite fashion designing, and a rich cultural mix with authentic theatre, film and music in general – the country seems to have it all.
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