You can’t scroll through Pinterest or Instagram’s Explore page without seeing at least one Nigerian beauty blogger slaying in all of her melanated glory. Believe it or not, but there was once a time when darker skin and coarser hair were considered lesser than within the beauty industry. Even Nigerian hair had a reputation for being tough and unmanageable. While there are still hills to climb regarding those century-old beliefs (Nivea released a “natural fairness ” ad campaign in Africa… in October 2017), women of all skin tones defy those standards with every selfie.
“Nigerian girl beauty can be bold, natural, glowy, makeup-free… whatever she wants, she makes it happen,” Whitney Madueke, a blogger and model, says. “It is beauty that exists based on the diverse cultures in Nigeria and inspiration from elsewhere.”
Of course, a mean highlighter never hurts, either. Ahead, see what some of our favorite influencers are adding to their carts this summer.
Welcome to MyIdentity. The road to owning your identity is rarely easy. In this yearlong program, we will celebrate that journey and explore how the choices we make on the outside reflect what we’re feeling on the inside — and the important role fashion and beauty play in helping people find and express who they are.
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